"Think ASEAN! explores how companies should think of ASEAN as one borderless market that requires different marketing strategies to capture. It offers fresh perspectives to marketers all over the region on the upcoming trends of regionalization that can cause significant changes in future marketing activities. It argues that ASEAN marketers should not only be concerned about their local or global but also their regional marketing activities.

The book contains three parts.Part I describes the landscape of ASEAN and explains clearly why ASEAN marketing is needed. Parts II and III discuss companies that have been very successful in implementing ASEAN Marketing. Part II looks at short cases of companies to explore their core marketing strategies; these companies include Bengawan Solo (Singapore), Dji Sam Soe (Indonesia), Goldilocks (the Philippines), Royal Selangor (Malaysia), Black Canyon (Thailand) and Number One Tonic Drink (Vietnam). Part III contains more comprehensive cases of selected companies including AirAsia and Yamaha.

"Discarding elaborate theories, models and jargon for common sense and street smart advice, Brand Management 101 offers a refreshing new look into the world of marketing based on lessons learned in the real world.   Whether you're a marketer, a student or someone with an interest in the subject, you won't think of marketing quite the same way again after reading brand Management 101

• What developing great TV advertising and dating have in common.
• Why shopping is like speed dating.
• What dealing with a burglar in your home can teach you about defending against competition.
• What Greek mythology can teach you about pricing decisions.
• The Ps of marketing no textbook teaches you about.

"Manager at Work offers practical advice on how to ensure process and discipline in manufacturing, quality and vendor management, and explores ways of managing risk without sacrificing an experimental attitude.   Today's manager, says Ramachander, must grapple with apparent opposites and paradoxes and develop a nuanced view that includes complexity and uncertainty.   This book is an essential introduction for the practising manager aiming for excellence in a brave new world of infinite opportunities.

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