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NUS CO-OP MEMBERSHIP SIGNUP
10% discount for textbooks, general books, stationery and certain personal computer.

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Alongside our retail operations, NUS Co-op Book’s Division offers highly personalized services and discounts to private and educational institutions and libraries...

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NUS NOTEBOOK OWNERSHIP SCHEME
NUS Global Campus, an initiative to equip students with notebook computers.

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FREAKONOMICS
Steven D. Levitt & Stephen J. Dubner
The International Bestseller

Retail Price: N.a.
O
ur Price: S$15.20 (incl. GST)
Format: Paperback
ISBN: 9780141030081
Publisher: Penguin Books
"Brilliant - Sunday Telegraph
Non-stop fun - Evening Standard
A phenomenon - Observer

Freakonomics: it's at the heart of everything we do and the thins that affect us daily, from sex to crime, parenting to politics, fat to cheating, fear to traffic jams.   And it's all about using information about the world around us to get to the heart of what's really happening under the surface of everyday life.

Now updated with the authors' New York Times columns and blog entries, this cult bestseller will show you how, by unravelling your life's secret codes, you can discover a totally new way of seeing the world."

FRAGILE THINGS
Neil Gaiman
Short Fictions & Wonders

Retail Price: N.a.
O
ur Price: S$15.10 (incl. GST)
Format: Paperback
ISBN: 9780755334155
Publisher: Headline Review
"Praise for the weird and wonderful world of Neil Gaiman
Extraordinary, complicated, hilarious, melancholy and terrifying - Independent
Immensely entertaining... combines the anarchy of Douglas Adams with a Wodehousian generosity of spirit - Susanna Clarke
Bizarre, bonkers... rather brilliant - Ian Hislop

There are stories within stories, whispered in the quiet of the night, shouted above the roar of the day, and played out between lovers and enemies, strangers and friends.   But all, all are fragile things made of just 26 letters arranged and rearranged to form tales and imaginings which will dazzle your senses, haunt your imagination and move you to the very depths of your soul."

THREE CUPS OF TEA
Greg Mortenson and David Oliver Relin
A New York Times Bestseller

Retail Price: N.a.
Our Price: S$20.80 (incl. GST)
Format: Paperback
ISBN: 9780143038252
Publisher: Penguin Books
"One Man's Mission to Promote Peace... One School at a Time

Thrilling... proof that one ordinary person, with the right combination of character and determination, really can change the world - Tom Brokaw

Here (in Pakistan and Afghanistan), we drink three cups of tea to do business; the first you are a stranger, the second you become a friend, and the third, you join our family, and for our family we are prepared to do anything--even die. - Haji Ali, Korphe Village Chief, Karakoram Mountains, Pakistan

The astonishing, uplifting story of a real-life Indiana Jones and his remarkable humanitarian campaign in the Taliban's backyard

In 1993, a mountaineer named Greg Mortenson drifted into an impoverished Pakistan village in the Karakoram mountains after a failed attempt to climb K2.   Moved by the inhabitants' kindness, he promised to return and build a school.   Three Cups of Tea is the story of that promise and its extraordinary outcome.   Over the next decade Mortenson built not just one but fifty-five schools--especially for girls--in the forbidding terrain that gave birth to the Taliban.   His story is at once a riveting adventure and a testament to the power of the humanitarian spirit."

THINK ASEAN!
Rethinking Marketing toward ASEAN Community 2015

Philip Kotler, Hermawan Kartajaya and Hooi Den Huan

Retail Price: N.a.
Our Price: S$31.20
Format: Hardcover
ISBN: 9780071254052
Publisher: McGraw-Hill
"Think ASEAN! explores how companies should think of ASEAN as one borderless market that requires different marketing strategies to capture. It offers fresh perspectives to marketers all over the region on the upcoming trends of regionalization that can cause significant changes in future marketing activities. It argues that ASEAN marketers should not only be concerned about their local or global but also their regional marketing activities.
The book contains three parts. Part I describes the landscape of ASEAN and explains clearly why ASEAN marketing is needed. Parts II and III discuss companies that have been very successful in implementing ASEAN Marketing. Part II looks at short cases of companies to explore their core marketing strategies; these companies include Bengawan Solo (Singapore), Dji Sam Soe (Indonesia), Goldilocks (the Philippines), Royal Selangor (Malaysia), Black Canyon (Thailand) and Number One Tonic Drink (Vietnam). Part III contains more comprehensive cases of selected companies including AirAsia and Yamaha."

> Other Titles...

 
BRAND MANAGEMENT 101
101 Lessons from real-world marketing

Mainak Dhar
MANAGER AT WORK
A Practitioner's Guide to Being The Best

S. Ramachander
 
Retail Price: N.a.
Our Price: S$27.40
Format: Paperback
ISBN: 9780470822296
Publisher: John Wiley & Sons
Retail Price: N.a.
Our Price: S$22.30
Format: Hardcover
ISBN: 9780670999385
Publisher: Penguin Books
 

THE ENTREPRENEURIAL ENGINEER
David E. Goldberg

Retail Price: N.a.
Our Price: S$68.00
Format: Hardcover
ISBN: 9780470007235
Publisher: Wiley-Interscience

"This book covers those nontechnical skills needed by today's entrepreneurial engineers who mix strong technical know-how, business and organizational prowess, and an alert eye for opportunity.   Author David Goldberg unlocks the keys to ten core competencies at the heart of what entrepreneurial engineers need to master to be effective in a fast-moving world of deals, teams, startups and innovating corporations..."

> Other Titles...

 
PHYSICS FOR ENGINEERS AND SCIENTISTS
G. von Oppen and F. Melchert
THE NANOTECH PIONEERS
Where Are They Taking Us?
Steven A. Edwards
 
Retail Price: N.a.
Our Price: S$80.80
Format: Hardcover
ISBN: 9780977858217
Publisher: Infinity Science Press
Retail Price: N.a.
Our Price: S$55.80
Format: Paperback
ISBN: 0131784617
Publisher: Prentice Hall
 


While we endeavour to ensure that prices and availability of books are accurate, prices and availability of books are subject to change. Kindly call our customer service for the latest prices and stock availability.

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Effective from 14 Jan 2008
Please produce your NUS Coop membership card to enjoy the discount.

* not applicable to:

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3M Privacy Filter for Notebook

Free
3M Mobile Privacy Filter
Inside worth S$15
While stocks last!

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Koncept LED Lamps are designed for contemporary living and working environments.

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Hanns-G

HX 191/HW 191
19" LCD Monitor at S$299.00

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